http://craigdeakin.com Social Media Marketing Consultant & Social Web Strategist Fri, 30 Jul 2010 09:00:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How Popular Is Social Media In The UK? [Video] http://craigdeakin.com/popular-social-media-uk-video http://craigdeakin.com/popular-social-media-uk-video#comments Fri, 30 Jul 2010 09:00:57 +0000 Craig Deakin http://craigdeakin.com/?p=1059 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Social media and social networking is exploding in the UK, with around 85% of the population online. 60 percent read blogs regularly whilst 64% have a profile on a social network. Simply Zesty who are a UK based social media company has put together a neat video explaining some of the interesting social media findings. [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Social media and social networking is exploding in the UK, with around 85% of the population online. 60 percent read blogs regularly whilst 64% have a profile on a social network.

Simply Zesty who are a UK based social media company has put together a neat video explaining some of the interesting social media findings.


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]]> http://craigdeakin.com/popular-social-media-uk-video/feed 0 How To Remove Google Background Image http://craigdeakin.com/remove-google-background-image http://craigdeakin.com/remove-google-background-image#comments Thu, 10 Jun 2010 16:18:52 +0000 Craig Deakin http://craigdeakin.com/?p=987 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";I’ve seen a lot of conversation on twitter about the new Google background image, and specifically how to remove it. I did some research and found that this is a problem for many other people aswell. The image seems to be placed on many international pages, and there is a easy way to fix it! [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

I’ve seen a lot of conversation on twitter about the new Google background image, and specifically how to remove it. I did some research and found that this is a problem for many other people aswell.

The image seems to be placed on many international pages, and there is a easy way to fix it! Simple go to http://www.google.com/ncr and it’s gone.

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]]> http://craigdeakin.com/remove-google-background-image/feed 2 Seth Godin: World’s Best Marketer? http://craigdeakin.com/seth-godin-worlds-marketer http://craigdeakin.com/seth-godin-worlds-marketer#comments Tue, 08 Jun 2010 18:20:25 +0000 Craig Deakin http://craigdeakin.com/?p=983 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";In 1999 Seth Godin coined the term ” permission marketing ” which lead to many more ideas about the world of marketing. I’ve found a great presentation from the Internet Marketing Summit that Seth did, which contains some excellent lessons for marketers. Seth continues to produce amazing and inspiring content on his blog. Grab a [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

In 1999 Seth Godin coined the term ” permission marketing ” which lead to many more ideas about the world of marketing. I’ve found a great presentation from the Internet Marketing Summit that Seth did, which contains some excellent lessons for marketers. Seth continues to produce amazing and inspiring content on his blog. Grab a coffee, or a drink of choice and sit back to watch this video.


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]]> http://craigdeakin.com/seth-godin-worlds-marketer/feed 0 Social Media Marketing Analytics [Free Report] http://craigdeakin.com/social-media-marketing-analytics-free-report http://craigdeakin.com/social-media-marketing-analytics-free-report#comments Wed, 19 May 2010 09:00:04 +0000 Craig Deakin http://craigdeakin.com/?p=958 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";There has always been questions regarding “social media” and whether it’s actually measurable. I’ve always thought that social media marketing can be tracked and analyzed. As I was reading through my RSS feeds, I came across this great report from the Altimeter group. Altimeter have created a great framework for you to measure social media [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

There has always been questions regarding “social media” and whether it’s actually measurable. I’ve always thought that social media marketing can be tracked and analyzed. As I was reading through my RSS feeds, I came across this great report from the Altimeter group. Altimeter have created a great framework for you to measure social media analytics.

Altimeter Report: Social Marketing Analytics

View more documents from Jeremiah Owyang.

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]]> http://craigdeakin.com/social-media-marketing-analytics-free-report/feed 0 Delivering Happiness – A Path To Profits, Passion and Purpose http://craigdeakin.com/delivering-happiness-path-profits-passion-purpose http://craigdeakin.com/delivering-happiness-path-profits-passion-purpose#comments Mon, 17 May 2010 09:00:42 +0000 Craig Deakin http://craigdeakin.com/?p=970 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Delivering Happiness: A Path To Profits, Passion and Purpose is written by Tony Hsieh (pronounced “Shay”) CEO of online retailer Zappos.  I was excited when I received a review copy, as I have a great deal of respect for what Tony has accomplished.  Tony helped Zappos become one of the greatest online retailers, reaching over [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Delivering Happiness: A Path To Profits, Passion and Purpose is written by Tony Hsieh (pronounced “Shay”) CEO of online retailer Zappos.  I was excited when I received a review copy, as I have a great deal of respect for what Tony has accomplished.  Tony helped Zappos become one of the greatest online retailers, reaching over $1 billion in sales each year.  Zappos then went on to be acquired by Amazon.

Tony and the Delivering Happiness team started promoting the book at SXSW.  During SXSW Leo Laporte was invited onto the Delivering Happiness bus to party, and talk about the upcoming release.  Everyone is eagerly anticipating the release, including Kevin Rose and Tim Ferris.

The book is officially released in June, so make sure you pre order your copy today!

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]]> http://craigdeakin.com/delivering-happiness-path-profits-passion-purpose/feed 0 The Semantic Web: What It Is and Why It Matters http://craigdeakin.com/semantic-web-matters http://craigdeakin.com/semantic-web-matters#comments Wed, 12 May 2010 09:00:44 +0000 Craig Deakin http://craigdeakin.com/?p=952 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";It can be difficult trying to understand new buzz words, the latest being semantic web. There is a great video over on Mashable about the semantic web. Web 3.0 from Kate Ray on Vimeo. Random Posts]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

It can be difficult trying to understand new buzz words, the latest being semantic web. There is a great video over on Mashable about the semantic web.

Web 3.0 from Kate Ray on Vimeo.

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    ]]>     http://craigdeakin.com/semantic-web-matters/feed 1     How to Create Compelling Content that Ranks Well in Search Engines [Free Report] http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report#comments Mon, 10 May 2010 12:05:48 +0000 Craig Deakin http://craigdeakin.com/?p=947 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";If you have a blog or website and want to rank higher in search engines then this is for you. Brian Clark from Copyblogger has created this free report for you to download, no email or information is required. How to Create Compelling Content that Ranks Well in Search Engines. Contents: Why SEO Copywriting Still [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

    If you have a blog or website and want to rank higher in search engines then this is for you.

    Brian Clark from Copyblogger has created this free report for you to download, no email or information is required. How to Create Compelling Content that Ranks Well in Search Engines.

    Contents:

    • Why SEO Copywriting Still Matters
    • How Search Engines Work
    • Why You Have to Spoon Feed Search Engines
    • The 5 Essential Elements of Keyword Research
    • How to Create Cornerstone Content That Google Loves
    • Five Link Building Strategies That Work
    • Five Areas to Focus On for Effective SEO Copywriting
    • Why Writing for People Works for Search Engines
    • How to Make SEO Copywriting Simple

    Hope you enjoy it and start implementing these tips and strategies on your own websites.

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    ]]>     http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report/feed 0     Why Social Media Can Be Dangerous http://craigdeakin.com/social-media-dangerous http://craigdeakin.com/social-media-dangerous#comments Fri, 30 Apr 2010 10:01:42 +0000 Craig Deakin http://craigdeakin.com/?p=943 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Social media can be a powerful thing if it’s used correctly. Listening is a important part of social media marketing, and for those who understand the web it can be very useful. However, there is still a lot of people who don’t take the web and social networking seriously enough. Facebook has over 400 million [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

    Social media can be a powerful thing if it’s used correctly. Listening is a important part of social media marketing, and for those who understand the web it can be very useful. However, there is still a lot of people who don’t take the web and social networking seriously enough. Facebook has over 400 million members, and it’s extremely likely that your boss is on there, meaning he or she is probably monitoring what their employee’s are doing and saying when they’re not in the office.

    She clearly forgot that her boss was a “friend” on Facebook, but that doesn’t excuse her from writing this on her status.

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    ]]>     http://craigdeakin.com/social-media-dangerous/feed 0     5 Social Media Marketing Videos From Universities http://craigdeakin.com/5-social-media-marketing-videos-universities http://craigdeakin.com/5-social-media-marketing-videos-universities#comments Mon, 12 Apr 2010 13:45:44 +0000 Craig Deakin http://craigdeakin.com/?p=906 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Youtube EDU is a great resource for discovering new and interesting things, but also a great way of learning casually and in your own time. Social Media Marketing is so popular with businesses today as it enables them to reach out to potential customers at a much lower cost.  Check out the following videos that [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

    Youtube EDU is a great resource for discovering new and interesting things, but also a great way of learning casually and in your own time.

    Social Media Marketing is so popular with businesses today as it enables them to reach out to potential customers at a much lower cost.  Check out the following videos that I’ve found on the EDU section of YouTube and let me know your thoughts.

    1. Avner Roven – Social Networking and New Media

    2. Jeff Jarvis – Your Customers Are Your Ad Agency

    3. Harvard Business – How To Be A Social Media Change Agent

    4. University of Richmond – Progress and Predictions

    5.  Terry College – Interview With Ford’s Scott Monty


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    ]]>     http://craigdeakin.com/5-social-media-marketing-videos-universities/feed 2     10 Golden Principles of Successful Web Apps http://craigdeakin.com/10-golden-principles-successful-web-apps http://craigdeakin.com/10-golden-principles-successful-web-apps#comments Wed, 31 Mar 2010 17:16:42 +0000 Craig Deakin http://craigdeakin.com/?p=900 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Fred Wilson is a prolific tech investor based in New York. Fred gave some great tips for building a successful web app at FOWA 2010 in Miami. The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo. 1. Speed First and foremost, we believe that speed is more than a feature. Speed is [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

    Fred Wilson is a prolific tech investor based in New York. Fred gave some great tips for building a successful web app at FOWA 2010 in Miami.

    The 10 Golden Principles of Successful Web Apps from Carsonified on Vimeo.

    1. Speed

    First and foremost, we believe that speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it. I see this more with mainstream users than I do with power users. I think that power users sometimes have a bit of sympathetic eye to the challenges of building really fast web apps, and maybe they’re willing to live with it, but when I look at my wife and kids, they’re my mainstream view of the world. If something is slow, they’re just gone.

    We think that the application has to be fast, and if it’s not, you can see what happens. We have every single one of our portfolio company services on Pingdom, and we take a look at that every week. When we see some of our portfolio company’s applications getting bogged down, we also note that they don’t grow as quickly. There is real empirical evidence that substantiates the fact that speed is more than a feature. It’s a requirement.

    2. Instant Utility

    What this means is the service is instantly useful to you. If you build a service and the user has to spend an our configuring the service, setting it up, importing contacts, doing a lot of data entry, I don’t think people are going to – most people aren’t going to put up with that. The service has to be useful right out of the box.

    We see a lot of people make this mistake. There are a lot of tricks you can use to create instant utility and then go from there. A good example of that is if you’re building an information service, you can crawl the web to populate the service initially, even though long term you expect to get the data some other way. You have to give people something right off the bat that is useful.

    Another example of this is when Google launched Google Video maybe 4 or 5 years ago, around the same time that YouTube launched; if you uploaded a video to Google Video, after you uploaded it you would get a note that said, “Come back in about a week and your video will be shown.” Of course, that didn’t work very well. YouTube provided instant encoding and you could see the video literally seconds after you uploaded it. That’s what I’m talking about when I talk about instant utility.

    You can read more of the transcript over on the Carsonified blog.

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