» Social Media http://craigdeakin.com Social Media Marketing Consultant & Social Web Strategist Fri, 30 Jul 2010 09:00:57 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 How Popular Is Social Media In The UK? [Video] http://craigdeakin.com/popular-social-media-uk-video http://craigdeakin.com/popular-social-media-uk-video#comments Fri, 30 Jul 2010 09:00:57 +0000 Craig Deakin http://craigdeakin.com/?p=1059 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Social media and social networking is exploding in the UK, with around 85% of the population online. 60 percent read blogs regularly whilst 64% have a profile on a social network. Simply Zesty who are a UK based social media company has put together a neat video explaining some of the interesting social media findings. [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Social media and social networking is exploding in the UK, with around 85% of the population online. 60 percent read blogs regularly whilst 64% have a profile on a social network.

Simply Zesty who are a UK based social media company has put together a neat video explaining some of the interesting social media findings.


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]]> http://craigdeakin.com/popular-social-media-uk-video/feed 0 Social Media Marketing Analytics [Free Report] http://craigdeakin.com/social-media-marketing-analytics-free-report http://craigdeakin.com/social-media-marketing-analytics-free-report#comments Wed, 19 May 2010 09:00:04 +0000 Craig Deakin http://craigdeakin.com/?p=958 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";There has always been questions regarding “social media” and whether it’s actually measurable. I’ve always thought that social media marketing can be tracked and analyzed. As I was reading through my RSS feeds, I came across this great report from the Altimeter group. Altimeter have created a great framework for you to measure social media [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

There has always been questions regarding “social media” and whether it’s actually measurable. I’ve always thought that social media marketing can be tracked and analyzed. As I was reading through my RSS feeds, I came across this great report from the Altimeter group. Altimeter have created a great framework for you to measure social media analytics.

Altimeter Report: Social Marketing Analytics

View more documents from Jeremiah Owyang.

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]]> http://craigdeakin.com/social-media-marketing-analytics-free-report/feed 0 How to Create Compelling Content that Ranks Well in Search Engines [Free Report] http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report#comments Mon, 10 May 2010 12:05:48 +0000 Craig Deakin http://craigdeakin.com/?p=947 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";If you have a blog or website and want to rank higher in search engines then this is for you. Brian Clark from Copyblogger has created this free report for you to download, no email or information is required. How to Create Compelling Content that Ranks Well in Search Engines. Contents: Why SEO Copywriting Still [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

If you have a blog or website and want to rank higher in search engines then this is for you.

Brian Clark from Copyblogger has created this free report for you to download, no email or information is required. How to Create Compelling Content that Ranks Well in Search Engines.

Contents:

  • Why SEO Copywriting Still Matters
  • How Search Engines Work
  • Why You Have to Spoon Feed Search Engines
  • The 5 Essential Elements of Keyword Research
  • How to Create Cornerstone Content That Google Loves
  • Five Link Building Strategies That Work
  • Five Areas to Focus On for Effective SEO Copywriting
  • Why Writing for People Works for Search Engines
  • How to Make SEO Copywriting Simple

Hope you enjoy it and start implementing these tips and strategies on your own websites.

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]]> http://craigdeakin.com/create-compelling-content-ranks-search-engines-free-report/feed 0 Why Social Media Can Be Dangerous http://craigdeakin.com/social-media-dangerous http://craigdeakin.com/social-media-dangerous#comments Fri, 30 Apr 2010 10:01:42 +0000 Craig Deakin http://craigdeakin.com/?p=943 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Social media can be a powerful thing if it’s used correctly. Listening is a important part of social media marketing, and for those who understand the web it can be very useful. However, there is still a lot of people who don’t take the web and social networking seriously enough. Facebook has over 400 million [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Social media can be a powerful thing if it’s used correctly. Listening is a important part of social media marketing, and for those who understand the web it can be very useful. However, there is still a lot of people who don’t take the web and social networking seriously enough. Facebook has over 400 million members, and it’s extremely likely that your boss is on there, meaning he or she is probably monitoring what their employee’s are doing and saying when they’re not in the office.

She clearly forgot that her boss was a “friend” on Facebook, but that doesn’t excuse her from writing this on her status.

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]]> http://craigdeakin.com/social-media-dangerous/feed 0 5 Social Media Marketing Videos From Universities http://craigdeakin.com/5-social-media-marketing-videos-universities http://craigdeakin.com/5-social-media-marketing-videos-universities#comments Mon, 12 Apr 2010 13:45:44 +0000 Craig Deakin http://craigdeakin.com/?p=906 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Youtube EDU is a great resource for discovering new and interesting things, but also a great way of learning casually and in your own time. Social Media Marketing is so popular with businesses today as it enables them to reach out to potential customers at a much lower cost.  Check out the following videos that [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Youtube EDU is a great resource for discovering new and interesting things, but also a great way of learning casually and in your own time.

Social Media Marketing is so popular with businesses today as it enables them to reach out to potential customers at a much lower cost.  Check out the following videos that I’ve found on the EDU section of YouTube and let me know your thoughts.

  1. Avner Roven – Social Networking and New Media

2. Jeff Jarvis – Your Customers Are Your Ad Agency

3. Harvard Business – How To Be A Social Media Change Agent

4. University of Richmond – Progress and Predictions

5.  Terry College – Interview With Ford’s Scott Monty


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]]> http://craigdeakin.com/5-social-media-marketing-videos-universities/feed 2 Social Media Addiction http://craigdeakin.com/social-media-addiction http://craigdeakin.com/social-media-addiction#comments Wed, 24 Mar 2010 21:12:42 +0000 Craig Deakin http://craigdeakin.com/?p=896 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";The guys over at Flowtown have created a great infographic about social media and the level of addiction that it’s created in us all. Related Posts 5 Social Media Marketing Videos From Universities How Popular Is Social Media In The UK? [Video] Social Media Marketing Analytics [Free Report] Why Social Media Can Be Dangerous 13 [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

The guys over at Flowtown have created a great infographic about social media and the level of addiction that it’s created in us all.


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]]> http://craigdeakin.com/social-media-addiction/feed 0 13 People You Need To Follow On Google Buzz http://craigdeakin.com/13-people-follow-google-buzz http://craigdeakin.com/13-people-follow-google-buzz#comments Tue, 23 Mar 2010 10:00:27 +0000 Craig Deakin http://craigdeakin.com/?p=882 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";photo credit: geehall2 Google recently released a product called Buzz, which I think is a attempt to take on other social platforms like Twitter and Facebook. Google Buzz is built right into Gmail which made it appear on the radar of many millions of users fairly quickly. Buzz is a way of starting conversations about [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Google Buzz Ketchup (Kiwi Joke There)
Creative Commons License photo credit: geehall2

Google recently released a product called Buzz, which I think is a attempt to take on other social platforms like Twitter and Facebook. Google Buzz is built right into Gmail which made it appear on the radar of many millions of users fairly quickly. Buzz is a way of starting conversations about things your passionate about with the people who your already in contact with via email. However, there is also a way of following people without having had to of contacted them via email before. You can add services to Buzz from Twitter, Flickr, Friendfeed etc that will automatically populate your Buzz stream with the content you produce on those platforms. Here is my list of the most interesting people on Google Buzz right now, and that I think you should follow.

  1. Louis Gray
  2. Leo Laporte
  3. Bwana McCall
  4. Robert Scoble
  5. Zee M Kane
  6. Jeff Is A Geek
  7. Chris Brogan
  8. Jason Calacanis
  9. Steve Rubel
  10. Ben Parr
  11. Jason Falls
  12. Wayne Sutton
  13. Kevin Marks


Below is the video of the Google Buzz Launch Event:


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]]> http://craigdeakin.com/13-people-follow-google-buzz/feed 0 How To Build Your Brand Using Social Media http://craigdeakin.com/build-brand-social-media http://craigdeakin.com/build-brand-social-media#comments Fri, 19 Mar 2010 10:00:50 +0000 Craig Deakin http://craigdeakin.com/?p=864 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";In this Mixergy interview Andrew Warner invited AJ Vaynerchuk Co-Founder of Vaynermedia to explain how his company helps brands like the NHL with their social media strategy. He also gives some advice on how any business can use the same tools and principles to grow their brand awareness. You can also check out 8 Ways [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

In this Mixergy interview Andrew Warner invited AJ Vaynerchuk Co-Founder of Vaynermedia to explain how his company helps brands like the NHL with their social media strategy. He also gives some advice on how any business can use the same tools and principles to grow their brand awareness.

You can also check out 8 Ways To Use Social Media or The Social Media Cheat Sheet for more ideas and examples.

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]]> http://craigdeakin.com/build-brand-social-media/feed 0 Social Media Cheat Sheet http://craigdeakin.com/social-media-cheat-sheet http://craigdeakin.com/social-media-cheat-sheet#comments Tue, 09 Mar 2010 10:00:57 +0000 Craig Deakin http://craigdeakin.com/?p=840 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Created by Drew McLellan of The Marketing Minute. Related Posts 3 Reasons Why Social Media Is Not A Fad Social Media Marketing Analytics [Free Report] How To Build Your Brand Using Social Media 10 Tips To Get Serious About Social Media 3 Easy Ways to Start Web 2.0 Marketing]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Created by Drew McLellan of The Marketing Minute.

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]]> http://craigdeakin.com/social-media-cheat-sheet/feed 0 Does The PageRank of Twitter Profiles Matter? http://craigdeakin.com/pagerank-twitter-profiles-matter http://craigdeakin.com/pagerank-twitter-profiles-matter#comments Mon, 08 Mar 2010 20:04:44 +0000 Craig Deakin http://craigdeakin.com/?p=831 embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";Matt Cutts answers a interesting question submitted by Mani in Delhi. “I’m seeing Google PR for some Twitter profiles, even a PR of 4 for someone with less than 50 followers and 100 tweets, whereas for some more meaningful profiles there is no PR. Does PR of Twitter profile pages matter?” Related Posts How To [...]]]> embaPub="dd8eb9f23fbd362da0e3f4e70b878c16";

Matt Cutts answers a interesting question submitted by Mani in Delhi.

“I’m seeing Google PR for some Twitter profiles, even a PR of 4 for someone with less than 50 followers and 100 tweets, whereas for some more meaningful profiles there is no PR. Does PR of Twitter profile pages matter?”


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